America Belongs To Us 2008

Off-page Search Engine Optimization-Article Marketing-LSI

However, the concept of keyword density has become a little obsolete, as Google is now looking at articles in a different way based on a concept known as Latent Semantic Indexing.

Remembering that the importance of keywords to the search engine robots is that they enable them to identify the subject matter of any content materials correctly, the theory of LSI is that certain words or terms go together. For example, according to LSI theory, if you wrote an article about Microsoft then the name of Bill Gates should appear somewhere in that article. The name helps the search robot to qualify the meaning of the article, which is making the Google search algorithm far more accurate.

More and more people are beginning to write articles that are optimized for LSI. This is exactly what you should do as well. (For great information on flipping websites for making money on the internet.)

The way you do this is to write articles that contain two or three closely related keyword phrases. One of these keyword phrases should be a major keyword phrase, while one (or perhaps two, but definitely no more) minor keyword phrases are also included.

To give you an idea of how you would define major and minor keyword phrases, do a keyword search run for dog training using the free Word Tracker keyword research tool.

According to Word Tracker, there are more than 3000 people who are searching Google for dog training related information every day. The majority of these people use dog training as their search term, but all the way down this snapshot of the Word Tracker keyword list, there are plenty of daily searches.

There is no fixed number of how many searches a day you need to justify categorizing a search term as a major keyword phrase, but as an approximate rule of thumb, you can use 1% of the total searches shown at the top of the chart.

So, in this particular example, with just over 3000 searches every day, I would see any phrase with 30 searches and above as a major keyword phrase and anything below that would qualify as a minor term.

However, as youre going to use all of the keyword terms on your list at some time or another, it does not really matter how you mix and match them as long as there are a least a couple of keyword phrases in your article. It is extremely important that the article reads well too. (Learn how you can sell website to earn money from internet.)

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Other Methods of Getting Articles Without Writing

There are several ways to producing articles without having to write them yourself. Using a ghostwriter is one way, using private label rights articles you have bought is another option and doing an expert interview is yet a third way to compile article information.

Borrowing another writer’s article for use is yet another way to provide content for readers. Give the original author credit within the body of your article and fill in the rest with quotes from that author’s article. (For more detailed information on how to get backlinks.)

This is a can’t lose situation for everyone. You don’t need to do the writing of your article, the writer who wrote the original article gets free publicity, and the reader gets the information that they want or need. Everybody wins.

Using public domain articles that are related to your subject is yet another way. Permission from the author to use their work isn’t necessary, but letting your reader know where the content originated will keep their trust. Don’t try to pass the words off as your own.

Use survey results from a self-conducted survey as an article. This does mean you’ll have to write a little, but compiling the results and turning it into a fast article isn’t very hard or time-consuming. You can create surveys through Survey Monkey at www.surveymonkey.com .

Use government provided information. Articles written by United States Government Authors are automatically in the public domain. The government is a prolific writer - on a wide variety of topics. Visit any United States Government website, and you will be greatly surprised with the amount of information that is free for the taking. (You’ll find great information here about how to get targeted web traffic for profit.)

As you have seen, providing quality articles without writing a single word, or with just a bit of writing is possible. The information and means is there, use them.

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Off-page Search Engine Optimization-About PR

DMOZ is the first specific example of a one-way incoming link mentioned in this blog, there are a few additional aspects of linking that you need to understand before we go any further.

Firstly, the Google Page Rank of the page that sends you a link is relevant to the value of that link. If, for example, you have a one way incoming link from a page that has no Google PR, that link is significantly less valuable than one coming from a page that has already acquired PR8.

However, note that it is called Page Rank and not Site Rank. This is for the specific reason that every individual page of a website has its own PR, and internal pages are likely to have a far lower level of achieved PR than the homepage. (For more detailed information on flipping websites as a way to make money on the internet.)

Even though the DMOZ homepage has a PR score of 8/10, the page on which your site will be featured that therefore creates the one-way incoming link to you is likely to have a far lower score.

However, a small degree of the Page Rank power of the homepage is spread throughout the site. So, the PR of the homepage is still slightly relevant as far as the value of the incoming link is concerned.

From this, you can draw two important conclusions.

First, even if you are accepted for the DMOZ directory, there will be a one-way incoming link generated, but it will not have Google PR8 attached to it.
Secondly and in contrast, incoming links from sites that have highly rated homepages are more valuable than incoming links from sites that have no (or low) Google PR.

Remember this latter point in particular, because the notion of generating links from sites with a high Google PR homepage will come up again many times during the course of this report.

To return to the directories - apart from DMOZ, there are quite a few others who will accept free submissions, and as every one of these directories that accept your application will generate a one-way link to your site, and could potentially send visitors, it is worth submitting your details to every free directory.

There are lists of directory sites that will accept free submissions here and here. (For great information on flipping websites for making money on the internet.)

Try to get listed with those that are the highest rated and those that will list your site most quickly, and then work down the list when you have time to do so.

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Off-page Search Engine Optimization-Free classified Advertising

There are dozens of free classified advertising site such as Craigslist and US Free Ads, and you can use these sites to advertise you business. (For more detailed information on flipping websites as a way to make money on the internet.)

While it is not always easy to get your advertising to stick with these sites Craigslist in particular is notorious for publishing adverts for online businesses and taking them down almost immediately afterwards they can nevertheless bring in significant amounts of traffic, and you are creating one way incoming links with every advert that is published.

Try running a standard Google search for free classified advertising and you will find that there is no shortage of sites where you can advertise your business in this way:

Free classified advertising is often ignored as a way of generating traffic, and using paid for advertising is far more popular and widely used, but free classified advertising can drive significant numbers of visitors to your site, and it is therefore well worth creating simple adverts for sites like these. (You’ll find great information here about how to flip websites for profit.)

#TITLE#5 Mistakes And Can Make Your Blog Useless

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Off-Page Search Engine Optimization-Links

Off-page optimization is all about one thing and one thing only links.
As suggested previously, Google pay very little attention to standard on-page SEO tactics like using meta-tags nowadays, although the domain name that you choose to build your site under is as important for Google as it is for any other search engine.

Nevertheless, as far as Google is concerned, the only thing that really matters in terms of SEO is the links that your site enjoys.
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A link occurs when an active hyperlink for your site appears on another website somewhere on the web. How this link gets there is something that we will study in a little more detail shortly, but as a very broad and generalized guide, Google assume that every link that comes into your site is a vote for the quality of the materials that you feature on that site. (You’ll find great information here about how to flip websites for profit.)

In essence, the more incoming links you have, the more Google will take that as a sign that your site must be offering valuable information and a high-quality experience to your visitors, and consequently, they will rank your webpage more highly as a result of these links.

However, not all links have the same value.
For example, a link from your site to someone elses has very little value, for the reason that you are linking to them rather than the other way round.
A reciprocal link, a situation where you send a link to someone elses site and they do the same back to yours has some value, because of the fact that they are willing to reciprocate.

However, the most valuable of links are those that come from external websites to yours, which are not reciprocated. These are known as one-way incoming links, and as far as Google is concerned, these represent the most valuable badge of your sites quality. (For great information on flipping websites for making money on the internet.)

From this, you might imagine that the ideal scenario would be to have only one-way incoming links, but, as with many things related to Google, it is not as straightforward as this. Google employ some of the smartest engineers and analysts in the online business industry, and they know that there are ways of tweaking the system so that you can acquire incoming links through your own efforts.

As a simple example, it is possible to buy one-way incoming links from many web sites. However, as far as Google concerned, this is a form of cheating the system (online marketers prefer to use the phrase gaming, but it means the same thing), and they are not in favor of it! If they suspect you have been buying links, it is likely that they will remove your website from their search results pages altogether.

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