America Belongs To Us 2008

12 Reasons to Market With Postcards

If your marketing activity doesn’t include postcards, you’re overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program… (You’ll find great information here about how to get targeted web traffic for profit.)

1. Postcards Work for Any Business

Postcards can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers …and just about any other type of sales activity a business wants.

2. Designing Postcards is Simple and Uncomplicated

Designing an effective postcard is not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending it to a list of potential prospects. Postcards usually work best when the message is brief and the postcard looks at first glance like a message from friend.

3. Printing Postcards is Easy and Inexpensive

You can print postcards with your own computer for about 1 or 2 cents each …or have them printed professionally for about 4 to 8 cents each. (You’ll find great information here about how to flip websites for profit.)

4. There’s a Special Low Postage Rate for Postcards

You can send any quantity of postcards by First Class Mail in the US for only 23 cents each. The only requirement is that your postcards must be at least 3 1/2 x 5 inches but no larger than 4 1/4 x 6 inches.

5. Postcards Nearly Always Get Read

Because postcards are delivered “ready to read”, almost everybody will read it - even people who usually throw out other types of direct mail without opening it.

6. Postcards Produce Fast Results

Because postcards are simple and easy to use - they produce results fast. You can mail postcards within a few days of deciding to use them …and you’ll start getting sales activity 2 or 3 days later.

7. Postcards are effective for Generating Web site Traffic

One of the most effective postcard formats simply lists a few benefits of a product or service on the card and tells the reader to where they can get more information. This makes them ideal for generating traffic to a web site.

8. Postcard Multiply Themselves

Postcards are like small billboards - and they are easy to handle. They often get saved by recipients or passed on to others …providing additional exposure of your advertising message.

9. Markets Can Be Precisely Targeted With Postcards

You can accurately target your best markets by sending postcards only to mailing lists of prospects likely to be interested in what you’re offering …and who also have a history of acting on offers that interest them.

10. Postcard Marketing Results Are Easy To Measure

Postcards normally generate over 90 percent of their total response within 7 to 10 days. This enables you to quickly and accurately evaluate the results of a postcard campaign.

11. Postcards Put You in Control of Your Sales Activity

You can quickly boost (or reduce) your sales activity anytime you want by simply regulating the number of postcards you mail and how often you mail them.

12. Postcards Conceal Your Marketing from Competitors

Most advertising uses mass media where your competitors hear or see what you are doing - and copy it. Postcard marketing is personal. Only you and your prospects are aware of what you are doing.

Postcards may be one of the best kept secrets of modern marketing. They’re highly effective, very low-cost, simple to use …and they work for any business. You’re overlooking a profitable marketing tool if don’t use them.

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Leaflet Designing

Leaflet is a way of showing your ideas as well as emotions in terms of words, pictures and then graphics. The way you present your ideas in the leaflet will determine or will influence the perception of your readers in terms of the messages conveyed in your leaflet. The information in your leaflets will enable your customers to decide whether your information has relevance to them or is just a waste of their time. (Learn more about a great way to make money from home by flipping websites.)

The design of the leaflet must be created in such a way wherein the whole point you want to discuss in the leaflet are conveyed in a direct and concise manner that is effective enough in encouraging comments as well as action from the readers. In terms of the text to be used it must possess the following characteristics: persuasiveness, must be interesting, noteworthy and helpful. Create your text in such a way that it will leave a mark in the minds of its readers. And then be sure to use only short paragraphs and then make sure you mark them with headings. For sequential ideas make use of bullets since it is must easier to read. Also, for those information which you may want to give emphasis on you may highlight or make use of a different font and then bold the texts.

The picture design is also important in the leaflet since it will help you to convey your message more effectively. The pictures to be use for the leaflets will depend on the subject or the theme of your leaflet. The layout process entails for careful planning and this would require team work since you will be deciding on the type of text and pictures to be used for your leaflets. Layouting would require for initial sketches that would show where you want your text to be placed, where the headings will be placed, where the pictures will go, what colors are best for texts and for the background.

After the layout process will then commence the printing. The design would now be uploaded in the computer. The typing and the formatting of texts will need a word processing program such as MS Word. But for those expert computer users they may prefer to use QuarkXpress or Adobe Photoshop especially for the designing process. But for those who doesn’t have computers and don’t know how to use one there are professional printers out there where you may take your leaflet project. And if ever you find it a tedious task to visit every local print shop in your place you can always surf on the net for professional printers that offer affordable prices for your leaflet project. It is much easier and convenient searching online. (For great information on getting targeted traffic for making money on the internet.)

Things to remember to instruct your printers- the usual things that happen especially when you take your leaflet project to a printer is that they commonly cut the leaflet to size and so you must never forget to instruct them to leave a bleed margin. The bleed margin is usually a space of 2mm around the edge of the design which is commonly lost during the cutting process. Another thing, images should be saved as 300 dpi and stored in as JPG or TIF files. But if ever the quality of the image is too low then there is the possibility of its corners to go jagged. The paper to be use should also be given great consideration since papers that are too thin tend to blot when colors are applied.

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Off-page Search Engine Optimization-Article Marketing

The next step in your overall plan to drive a torrent of free traffic to your web site is to start writing articles for submission to free article directory sites. The reason that you should start doing this now is that article marketing is a slow burn, long-term traffic generation strategy.

Therefore, the sooner you get started, the sooner you are likely to begin to see significant numbers of visitors who are prompted to visit your site because of your articles.

We have already highlighted that keywords and keyword phrases are extremely important as far as your efforts to market your business for free are concerned.
This is especially true when you start to use article marketing. (Learn more about a great way to make money from home by flipping websites.)

Every article that you write has to be created around the keyword terms on your list that are relevant to your site, and they have to be created in such a way that those keyword terms are picked up by the search engine robots.
Until recently, the recommended method of writing articles for submission to article directory sites was to pick one of your keywords, do some research, and then write an article where you were aiming for a certain level of keyword density within that article.

You were expected to write an article of between 300 and 400 words, and a certain percentage of that article (generally somewhere between 3% and 5%) was expected to be made up of your keyword phrase.

In certain respects, things havent changed very much.

Articles of between 300 and 400 words are still the accepted norm, and you still need to use keyword terms as the central focal point of every article you create. (You’ll find great information here about how to flip websites for profit.)

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Additional Methods of Getting Articles Without Writing

There are several ways to producing articles without having to write them yourself. Using a ghostwriter is one way, using private label rights articles you have bought is another option and doing an expert interview is yet a third way to compile article information. (Learn more about a great way to make money from home by increase traffic website.)

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A Review of Article Submitter Pro

The days of tediously submitting your articles to article directories one by one are over!

Imagine this scenario. There you are, in front of your keyboard, proud as punch after putting the finishing touches to your latest article. Feeling good? Great. But, if you are going to submit this article to multiple article directories your work is far from over. (Learn more about a great way to make money from home by increase traffic website.)

In fact, you’re not even close. Unless you’re a magician, that is. You’ll spend hour upon hour manually copying and pasting to submit your article to all the sites that accept articles. What a drag! What a waste of time that could be better spent on other projects or writing more articles.

If you wish you had some help on occasions like this, you’re not alone. The good news is that I think I’ve found a wizard for you. It’s called Article Submitter Pro, and it is an incredibly powerful software application.

With Article Submitter Pro, you choose which web sites you want to submit your article to. Next, Article Submitter Pro determines the requirements for each site, formats your article to satisfy those requirements, and fills in as much of the forms as possible.

I was amazed at just how accurately it does this. I submitted one of my articles to over 100 article databases and the fields were automatically filled out correctly almost every single time. As a result I was able to submit to all these sites in a tiny fraction of the time it would have taken manually. (For more detailed information on flipping websites as a way to make money on the internet.)

You can also create multiple bio boxes. Do you want a different bio on each article? No problem. Or would you like to submit a random bio with each submission? Again, Article Submitter Pro delivers. And don’t worry over whether the bio should be merged with the article or in a field by itself the software works that out for you, too.

With this software you can also grab an article off your website and fill in all the text fields perfectly, ready for submission, in next to no time.

Now let’s look at management ability. One of the problems I have had in the past is remembering which sites I’ve submitted to and which ones I still need to do. This software keeps a record of all the articles you’ve ever submitted, and it’s virtually impossible to accidentally send the same article to a submission site twice.

There are just a couple of areas that I feel Article Submitter Pro needs some improvement.

Firstly, the web site says you can store your login information for each article submission site, but that feature seems to have been disabled in the current version. And it would be such an advantage to have it do just that.

Secondly, when merging the bio following an article, the software sometimes inserts your bio twice, requiring you to edit out one of them.

In conclusion, this software is superb. At $167, Article Submitter Pro is worth every dollar. The many powerful features far outweigh the few areas for improvement. It promises to help you submit your articles to hundreds of sites quickly, and it surely delivers on that promise.

I’ve already saved loads of time. But more importantly, I’ve had tons of traffic pouring in to my web site. And my sales climbed immediately. In fact, Article Submitter Pro paid for itself within just a few days.

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